![]() ![]() ![]() ![]() The stance does not come as a surprise for a Google competitor, especially one that uses privacy of users as its main selling point.īut it does speak to the idea that FLoC will not be universally accepted. The company notes that the extension update will have to be approved by Google before it becomes available to users.Īside to the extension update, DuckDuckGo stated that its search engine will opt out of collecting FLoC IDs and using them to identify or advertise to users, regardless of whether the user is using its Chrome extension or not. Privacy advocates argue that, while it is better than the third-party cookie situation, FLoC IDs could still be bad for consumers, containing very sensitive information as well as providing another data point that lets the advertisers identify you.ĭuckDuckGo stated that it agrees with the concerns of users in its blog post, where it announced that the latest version of its Chrome extension would prevent websites from tracking users through their FLoC identification. Also Read: The Future of Data and Privacy is Synthesization ![]()
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